How did you take steps to address a customer's complaint about service quality?

• A. By Customer interaction
• B. By writing a formal letter to the customer
• C. Both the options
• D. None of the options

Answer: (C)

Addressing a customer's complaint about service quality effectively often requires a combination of approaches to ensure the customer's concerns are thoroughly understood and resolved. Utilizing customer interaction allows for a direct and personal connection, enabling representatives to gauge the customer's emotions and specific issues they are facing. This two-way communication fosters trust and often facilitates immediate clarification or resolution.

In addition, writing a formal letter can serve as a crucial follow-up, providing the customer with a documented response that lays out the steps taken to resolve their complaint, and any assurances regarding service improvements or compensation. This written communication is essential for maintaining a record of the interaction and demonstrates professionalism and accountability to the customer.

By incorporating both methods, a business can ensure that it not only responds to the customer promptly but also reinforces the message and provides a clear outline of how the situation has been handled. This holistic approach can greatly enhance customer satisfaction and loyalty, making it an effective strategy for any service-oriented business.